Case studies
Full market studies produced with InsaitMarket and InsaitFlash — sizing, competitive structure, consumer panel results, and a documented verdict for each.
● Case study — InsaitMarket + InsaitFlash
Launching a Creator-Led Energy Drink: Market Opportunity and the Mechanics of Consumer Trust | Insaitia
Insaitia study: the French low-sugar energy drink niche represents €117.6M addressable. Creator trust deficit, regulatory thresholds, independent proof and price parity.
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● Case study — InsaitMarket + InsaitFlash
Launching a Premium Ice Cream Brand in France: Market Opportunity and Heatwave Flavour Preferences | Insaitia
Insaitia study: the French premium ice cream market is worth €258.5M, of which €23.3M is obtainable by a new entrant over three years. Heatwave flavours, credibility thresholds, barriers to entry.
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● Le Décryptage — InsaitFlash + InsaitTalk
Does Advertising Humour Still Convert in France? The « Maurice le Poisson Rouge » Case | Insaitia
Insaitia study: the Maurice advertisement (Nestlé, Ogilvy, 2001) is a documented creative and cultural success with no public commercial data. Five regional panels measure whether humour still converts in France.
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